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• Our story
We took the cookies we grew up on and swapped every shortcut for something older and better — ancient millets, unrefined sweeteners and hands that still care.
“A recipe travels farther than you think.”
— Nani’s kitchen
Est. from grandma’s kitchen
Crunch and Crumble began with a tin of cookies and a simple question: why can’t the snacks we hand our families be as honest as the ones our grandmothers made?
So we went back to the source. Every recipe starts with a family formula that has been passed down for more than six decades. We kept the flavour, the crunch and the comfort — and replaced the maida, the refined sugar and the preservatives with millet flours, jaggery, honey, dates and whole nuts.
The result is a range of gluten-free millet cookies and wholesome snacks that taste like home, baked by hand in small batches so every tin is as fresh as the first.
What we stand for
Simple rules we bake by — so you never have to read the label twice.
Foxtail, ragi and jowar — fibre-rich grains that are gluten-free by nature.
Jaggery, honey and dates instead of refined white sugar.
Family formulas, kept close for six decades and baked by hand.
Nothing you can’t pronounce. Nothing you don’t need.
The 5,000-year-old grain
Millets fed civilizations long before wheat did. Higher fiber, lower glycemic, gluten-free by nature — a grain that never needed a marketing team.
Every ingredient, on the label
Pull back the wrapper. You’ll find only what a grandmother would keep on her top shelf.
Ancient grain rich in fiber, iron, and slow-release energy.
Unrefined sweetness with minerals, never white sugar.
Natural caramel from the desert palm. Zero refined sugar.
Slow-roasted for protein, crunch, and heart-healthy fats.
Our promise
We source millets, oats, and seeds directly from small farms.
Every batch begins with a family recipe over 60 years in the making.
Rolled, cut, and baked by hand in small batches, never mass-produced.
Sealed within hours in eco-friendly kraft and delivered warm.
Taste the difference
Lunch boxes, tea time, post-workout or a midnight craving — there’s a tin for every moment.